Our Performance

Our 100% permission based integrated platform of programs is proven to perform in a healthcare marketing environment featuring many legal and regulatory challenges. Resources are efficiently allocated to drive desirable outcomes for patients and consumers, and strong ROI for Rx and consumer health and wellness brands. We measure and optimize program components throughout and beyond the execution period to ensure marketing success:

QualityConversations™ Case Study

Marketing Objective

  • A brand team desired to in re-energize sales for their sleep treatment in the face of low awareness and competitive prescription and OTC treatments.
  • The team wished to educate select consumers about the condition and a treatment option and, as a result, to generate quality conversations between patients and doctors.
  • A risk share program was desired and the team agreed to pay only for patients who had conversations about the sleep treatment option with their doctors.

QualityHealth Program

  • Consumers with sleep-related issues were invited to enroll in a fully integrated program incorporating the best of QualityHealth programs and tools as well as brand promotional elements within the context of their trusted and 100% permission-based relationship with QualityHealth.
  • Enrollees received emails to help them prepare for impending doctor visits, e-newsletters to learn about various sleep issues, and access to an interactive education center featuring brand promotional elements, FAQs, co-payment mitigation materials and related content. This motivated patients to seek help, become well prepared for their doctor visits and, upon visiting their doctors, to have quality conversations with their doctors.

QualityHealth Performance Metrics

  • Re-contact surveys captured overall perceptions and the impact of the program including if participants visited their doctors and had conversations about the brand, if the doctor granted product prescriptions and whether prescriptions were filled.
  • Fully integrated metrics drove campaign optimization on a weekly basis.

Program Results

  • Millions of consumers registered for the program within the first year.
  • A large number of these registered consumers had quality conversations with their doctors about the brand.
  • The program delivered a strong ROI for the brand.

Ask Your Doctor Case Study

Marketing Objective

  • A brand team was interested in driving sales for their diabetes treatment.
  • The team wished to assist the doctor-patient conversations by empowering the patients to engage actively with their doctors.

QualityHealth Program

  • Consumers with diabetes as well as caregivers planning to see a doctor within the next 30 days identified themselves and were invited to enroll in an email series to become well prepared for their impending doctor visits within the context of their trusted relationship with QualityHealth.
  • 100% permission based enrollees received three emails within 21 days that provided tips and tools to help patients and caregivers discuss the condition and the brand with their doctors.

QualityHealth Performance Metrics

  • Re-contact surveys captured overall perceptions and the impact of the call to action.
  • Fully integrated metrics drove campaign optimization.

Program Results

  • Requests for the featured brand doubled from an earlier program that did not segment consumers who identified themselves as those with impending doctor visits.
  • The Ask Your Doctor program drove a significant incremental increase in sales, and resulted in an ROI of 5:1.

QualityLeads Case Study

Marketing Objective

  • A heartburn brand wanted to connect appropriate patient prospects with a trial offer, as well as invite them to opt-in to receive a patient education kit motivating them to talk to their doctor about the featured brand.

QualityHealth Program

  • Health-conscious consumers who suffered from GERD and who treated their condition two or more times per week with prescription treatments self-identified and qualified to receive vouchers for free trial offers and information kits within the context of their trusted relationship with QualityHealth.

QualityHealth Performance Metrics

  • We invited program enrollees to participate in a re-contact survey to determine lift in brand awareness and intent as well as change in prescription-fill behavior.
  • We then compared the survey response from the test and control groups.

Program Results

  • Program enrollees were 51% more likely to fill their prescriptions as intended by their doctors.
  • The QualityLeads program increased the rate of physician visits by 11% in the target profile versus control group, and overall the program generated a 5:1 ROI.

Brands maximize marketing impact with our integrated platform of programs, achieve the strongest possible share-of-voice to relevant audiences, and lead their categories with immersive messaging to our large network of hand-raising, health-minded consumers. When QualityHealth creates a program for your brand, you efficiently build the targeted reach and frequency needed to effectively educate and motivate consumers to visit their doctors and have quality interactions and conversations about appropriate products.