Analytics

Our analytics measure and optimize each component of our programs, from validating target audience and measuring lift in the number of productive patient-doctor conversations, to quantifying impact on NRx’s and compliance.

Data-driven insight allows us to continue generating positive results and to optimize program performance continually. We work closely with brands to design actionable analytics plans and we adjust to brands’ desired level of measurement. Analytics plans range from validating that programs reach the most qualified consumers, to determining the lift in the number of productive patient-doctor conversations, to quantifying impact on NRx’s. Our analytics solutions can leverage QualityHealth internal solutions or append program data with external data sources such as Rx databases.